Cookie Policy

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide information to the website owner, and to improve the user experience.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a domain other than the one you are visiting). They can also be classified by how long they remain on your device: "session cookies" are deleted when you close your browser, while "persistent cookies" remain until they expire or you delete them manually.

In addition to cookies, we may also use similar technologies such as tracking pixels, web beacons and local storage. References to "cookies" in this policy include these related technologies unless stated otherwise.

This website is operated by ChainLedger Academy Ltd, a company registered in England and Wales (Company No. 13456782), with its registered office at 71 Queen Victoria Street, City of London, EC4V 4AY, United Kingdom.

For any questions about this Cookie Policy or our use of cookies, you can contact us at [email protected] or by telephone at +44 20 7118 0735.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to show our educational content to previous visitors of our website. After visiting our site, you may see our advertisements on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Third-party cookie providers act as independent data controllers for data collected via their own cookies and pixels. We encourage you to review their respective privacy policies:

• Google Privacy Policy: https://policies.google.com/privacy
• Google Advertising Technologies: https://policies.google.com/technologies/ads
• Meta Data Policy: https://www.facebook.com/privacy/policy

We use the following tracking technologies on this website:

• Cookies (first-party and third-party) as detailed in Section 3 above
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) which are small, invisible images embedded in web pages to record when a page has been viewed
• Device identifiers (browser fingerprint, IP address) which may be collected by third-party analytics and advertising services
• Conversion event tags which record specific actions (such as form submissions) taken on our website after a visitor arrives from an advertisement
• Local storage (localStorage) which is used to store your cookie consent preferences on your device

Advertising and analytics technologies active on this site include Google Ads (gtag.js / Google Tag Manager), Google Analytics 4, Google Remarketing Tag, and Meta Pixel (Facebook / Instagram). These are activated only after you provide consent through our cookie consent banner.

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or page views of educational content. This allows us to measure campaign effectiveness and allocate resources appropriately. Conversion data may be shared with Google Ads and Meta in aggregated or pseudonymised form.

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

You have several options for managing cookies:

7.1 Our Cookie Consent Banner

When you first visit our website, a cookie consent banner appears in the bottom-right corner of the screen. This banner offers three options:

• Accept All: Activates all cookie categories (essential, analytics and marketing)
• Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies are not placed
• Manage Preferences: Opens a panel where you can toggle each non-essential cookie category independently

Your choice is stored in your browser's local storage for 12 months. You can change your preferences at any time by clicking the "Manage cookie preferences" link in the footer of any page on our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, accept all cookies, or notify you when a cookie is being set. The process varies by browser:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

Please note that blocking all cookies may affect the functionality of our website and other websites you visit.

7.3 Opt-Out of Personalised Advertising

You may opt out of personalised advertising at any time through the following services:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info
• Meta Ad Preferences: https://www.facebook.com/adpreferences/

Opting out does not remove advertisements entirely. You will continue to see non-personalised advertisements.

7.4 Google Analytics Opt-Out

You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

By clicking "Accept All Cookies" on our consent banner, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

The cookie consent banner does not block access to our content. You can dismiss it without accepting (by clicking "Reject Non-Essential"), and only essential cookies will remain active.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

When you accept analytics or marketing cookies, certain data may be shared with the following providers:

• Google LLC: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy at https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy at https://www.facebook.com/privacy/policy

We do not sell personal data collected through cookies. All international data transfers to Google and Meta operate under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

The following retention periods apply to cookies used on our website:

Some web browsers transmit "Do Not Track" (DNT) signals to websites. There is currently no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals in a standardised way. However, you can manage your cookie preferences through our consent banner as described in Section 7.

Our website is not directed at individuals under the age of 16. We do not knowingly place cookies on the devices of minors, and we do not knowingly collect personal data from children through cookies. If we become aware that cookies have been used to collect data from a person under 16 without verifiable parental consent, we will take steps to delete that data. If you believe we have received data from a minor, please contact us at [email protected].

If you are located in the European Economic Area or the United Kingdom, you have rights under the GDPR and UK GDPR in relation to the personal data collected through cookies. These rights include:

• Right of Access (Article 15): You can request a copy of the data we hold about you
• Right to Erasure (Article 17): You can request that we delete data collected through cookies
• Right to Restriction (Article 18): You can request that we limit how we process your data
• Right to Object (Article 21): You can object to processing based on legitimate interest
• Right to Withdraw Consent (Article 7.3): You can revoke your cookie consent at any time

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority. For UK users, this is the Information Commissioner's Office (ICO) at https://ico.org.uk.

This Cookie Policy should be read alongside our Privacy Policy, which provides more detailed information about how we collect, use, share and protect personal data. Our Privacy Policy includes additional information about data sharing with advertising partners, lead forms, international data transfers and user rights.

We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our business practices. When we make material changes, we will notify users via a banner on our homepage at least 14 days before the changes take effect. The "Last Updated" date at the top of this page indicates when the policy was most recently revised.

We recommend reviewing this page periodically to stay informed about our use of cookies.

If you have any questions about this Cookie Policy or wish to exercise your rights, please contact us: